FPRA Webinar - Mastering Generative AI: Prompts, Persuasion & Productivity

This presentation will empower public relations professionals with the insights to elevate their strategies, supercharge their tactics and lead innovation within their organizations using AI.

Topics Covered:

• Three Types of AI: Learn about the three types of AI — Artificial Narrow Intelligence (ANI), Artificial General Intelligence (AGI) and Artificial Super Intelligence (ASI).
• AI Toolbox: Explore three types of Generative AI solutions, including Platform Solutions, Services/Features and GPT Models.
• Scaling Workflow & Production: Learn to leverage common contexts, use custom prompts and create consistent, scalable templates.
• Optimizing for Engagement: Discover the power of querying data for actionable insights and leveraging frameworks like SWOT analysis, gap analysis and more.
• Compelling Visuals: Understand how to use AI for image generation, diagrams and infographics.
• Buy-In to Level Up: Learn how to engage leadership, management, staff and customers by using clear language, emphasizing outcomes and focusing on strategic alignment.