FPRA Webinar - Leveraging Sponsorship for Strategic Communications

Delve into the strategic world of sponsorships and learn how to harness these partnerships to elevate your communication strategies. Gain actionable insights into crafting compelling sponsorship proposals, maximizing sponsor ROI and integrating sponsors seamlessly into communication campaigns. Through real-world examples and interactive discussions, you will leave equipped with the tools and strategies to secure and leverage sponsorships effectively for your organization.

You'll learn how to:

• Understand sponsorship fundamentals by exploring the foundational elements of sponsorship relationships, including benefits, expectations and contractual considerations
• Create impactful sponsorship proposals/pitch decks that resonate with potential sponsors and align with organizational goals
• Maximize sponsorship ROI/ROE through innovative activations, content integration and audience engagement

About Jackie Clarke

Jacquelene "Jackie" Clarke is a visionary event and sponsorship architect, experienced speaker and the creative force behind The Well Connected. With a keen eye for detail and a passion for forging strategic connections, Jackie has become a trailblazer in the world of events and sponsorships. As the founder of The Well Connected, Jackie has curated and executed a diverse array of events, ranging from high-profile galas to interactive brand activations. Her expertise lies in seamlessly blending creativity with strategic vision, ensuring each project stands out and leaves a lasting impression. Recognized as one of BizBash's Top 40 Under 40 in 2023, Jackie continues to elevate the industry with her innovative approach. Named a Digital Creator for 2024 by The Canadian Choice Awards, she exemplifies excellence in the digital realm, further showcasing her commitment to pushing boundaries and driving success. Jackie's wealth of knowledge and dedication to helping brands and individuals unlock their full potential through strategic connections and immersive experiences underscore her position as a leading figure in the events and sponsorship landscape.